Top 10 E-Commerce Fails

E-Commerce Fails

E-commerce offers big savings, the possibility of being open 24/7 and less tradition compared to brick-and-mortar stores. Despite the fact that more than 12 million Australian consumers shop online – and we're seeing double-digit growth in online shopping every year – the vast majority of e-commerce businesses are struggling to break even, or in many cases survive. If you have an e-shop or are planning to start one, here are 10 very important things you should know that will have a big impact on the success or failure of your business.

1.Product pictures and descriptions are not good.

 

When buying online, customers cannot pick up the product and inspect it properly. Instead, they rely on the image provided by your store and the corresponding description. If you have bad photos or provide too much detail, you will lose sales. Always provide photos that show the product in multiple views, use only high-quality images and be sure to include unique details. Do not use the full product description from the carrier. Don't just rely on the price. Attract visitors with stunning product images and descriptions. 

 

2.Lack of design. 

Seems like a small problem, right? But not showing full contact details or trying to bury them on the web is a big deterrent to potential customers' trust. They will verify this information before purchasing because they want peace of mind that if they want to contact you, they can. If you refuse to show your location and contact information, including your phone number, it will be difficult to build trust with your customers. 

3.Complex payments.

Amazon pioneered the simple shopping process. And when they did, it changed e-commerce. Customers demand easy payment methods with fewer steps. A complex, multi-step checkout process is a frustrating experience for customers, and they give up before they're done. Avoid frustration by offering a shorter checkout process. In addition, registration is not required for payment. When customers go through the process and choose to sign up and save their details at the end if they want to come back. Otherwise, let him pay as a guest, without the need to register.

4.Secret Tribes. 

That's great. High-speed rail is abandoned due to this problem. Shipping prices should be communicated in advance when selecting products. Hiding them until the end annoys the buyer. Give your customers a shipping calculator that works based on what they're interested in and their zip code. With technology, it's easy and there's no excuse not to try.

5. Big screen, small screen. 

 

We are a mobile-centric community. This is especially true for e-commerce. If your online store isn't properly designed for mobile, you'll end up with clutter, poor navigation options, and a poor user experience for mobile users. Make sure your site is user-friendly. Link: 5 Keys to Creating an Ecommerce Website

 

6. Customers don't know what to do.

 

 

 Even with an eCommerce site, you need to clearly define what you want the customer to do on your site. Non-product pages should direct the customer with a clear and concise call to action. The most successful e-shops tell customers what to do. Don't leave customers guessing what's next. It's about taking users through your site, step by step, and making sure they do what you want them to do.

 

7. Marketing online.

 

 

What is the use of a well in the desert if no one knows where it is? You can have a top-notch e-commerce store, backed by exceptional customer service, but without targeted traffic, you won't get the sales you want, or you might not sell any at all. enough to support society.

Creating an inbound marketing space will generate leads from social media, organic and paid Google results, as well as conversion sources. Once you've boosted sales and the testimonials and reviews start pouring in, it'll have another positive effect on you.

 

8. You're not engaging your customers.

 

 

Ignorance is as bad as a fearless salesman. Connect with potential and existing customers whenever possible. Use social media to join the conversation and keep your products and services in front of potential or returning customers. Participate in or lead industry-related discussions to demonstrate your knowledge, confidence, or perhaps incompetence.

 

9. You're looking for the wrong audience.

 

You can get organic and paid search advertising as well as complete social media management on the go. However, all of these things are lost if you don't focus on the audience. Are you focusing on word of mouth that potential buyers may not be interested in? Research is needed here to choose the right way to create a market. In addition, constant research and change are important to ensure you get the most out of

your budget. 

 

10. Your prices are not good. 

 

Pricing is a big thing on the internet. People can compare your prices in seconds instead of going to multiple brick-and-mortar stores. If you are at a low level, customers may think that your product is not good. If you wave too much, they'll think you're trying to pull them away. Remember that traffic also plays a role here. Keep this value as low as possible and if possible offer free shipping on orders over a certain amount. Obviously, that's exactly what you're selling. Research and trial and error can help you find the middle price you need to get and keep customers. 

 

Conclusion

 

Ecommerce is a great way to start a business with little money, but don't make the fatal mistake of thinking it's as easy as creating a website that crashes as fast as possible and creating products without attention. . By applying the above rules, you can expect to be successful in your e-shop and avoid the pitfalls of many sites.