10 facts about digital marketing that everyone should know [2023]
As the advertising business continues to grow and change, so does the environment. Tracking hundreds of research studies on best marketing practices is a great way to stay on top of current trends. From consumer insights to bold predictions for the future of the industry, well-researched studies help guide the marketing strategies of some of the world's leading companies. For your convenience, we've compiled ten of the most important marketing statistics from renowned industry research.
10 facts about digital marketing
1. By 2022, video will account for 82% of all consumer Internet traffic
According to a report from Cisco, the video will continue to outperform all other Internet channels for years to come. Online video advertising in the United States is expected to hit $17 billion by 2020, and brands are gearing up for it. Companies need to expand their investments in digital video to keep up. Cable television may be going the way of the dodo in 2017. The cable business in the United States lost 410,000 customers in the first quarter of the year. Looking at the last three months of 2017, one of the most prominent streaming services, Netflix, gained 8.3 million new customers.
2. Instagram's $1 billion influencer marketing industry is booming
More and more companies are investing in Instagram advertising as the network approaches one billion users. At the same time, since 2013, the number of people searching for “influencer marketing” has increased almost 198 times. Instagram followers app can help you get more attention in terms of followers.
3. Customer attention span is 8 seconds on average
4. Millennials are expected to account for nearly a third of all retail sales in the United States by 2020
There are now 92 million millennials in the United States and their annual spending is $600 billion. This age group of 21-36-year-olds has officially surpassed the baby boomers, making them the largest living generation in the United States. Millennials are notorious for not responding well to old forms of advertising and are eager to embrace new ones. Brands need to consider marketing to Millennials through social media and influencers.
5. Digital marketing will represent 75% of the company's total budget this year
Marketers will spend three-quarters of their marketing budget on digital platforms in 2021, according to a Salesforce survey. Spending on digital marketing is expected to increase by 21% over the next decade. Digital ad spending is on the rise, a sign of the dramatic transformation of the media industry in recent years. Businesses slow down the traditional purchasing process, which is lost on the Internet.
6. Google and Facebook earn more money than traditional media worldwide
According to Inc., the media duopoly of Facebook and Google generates more than $117 billion in advertising, more than all the world's newspapers, magazines, and radio stations combined. The use of search and social networks to access information has changed the way people consume information and the statistics reflect this change. More than a third of Millennials and Gen Z get their information from social media.
7. More than 94 percent of others find content with relevant images
For many businesses, implementing a strong content marketing strategy is a top priority. In today's world, graphics are more important than ever; therefore, marketers should include them in their copywriting. The growing popularity of Internet video has a lot to do with consumers' appetite for entertainment. Investments in design to create attractive screens and achieve high image quality will continue to increase.
8. According to a recent survey, 76% of marketers cited measuring ROI as their biggest marketing challenge.
Instagram growth services like Aigrow help to increase followers. Tracking KPIs such as return on investment (ROI) is becoming increasingly important as brands increase their spending on influencer marketing. When asked what their biggest challenge is with influencer marketing efforts, 76% of respondents said it's determining return on investment (ROI). The second obstacle, the algorithm of social networks is constantly changing. Brands can use different methods to measure KPIs, such as total audience, likes, comments, use of hashtags, and brand reach.
9. Twitter and Facebook have lower bounce rates than YouTube.
Among the most popular social networks, YouTube has been crowned the winner in the click-share survey. Compared to visitors to Twitter, Facebook, and other popular social media platforms, YouTube visitors spend more time watching. Instagram growth tools like Socialpros are used to increase followers. Users are encouraged to click on the links provided in the YouTube description and video description to learn more about the topic. A third of the 1.5 billion Internet users are on YouTube. Choosing the right channel and attracting the right audience is important in a world where advertisers are fighting for attention.
10. To learn more about a product, people are four times more likely to watch a video than read about it.
A video explaining how a product or service works is important to four out of five customers, according to Animoto research. Customers choose a video product review 4 times more often than a single topic, for example, a review. Based on these results, companies should increase the amount of video content they produce.The best youtube site for mp3 and mp4 yt1s
Conclusion
These facts are proof enough that digital marketing has conquered the world. Add some new online digital marketing tools to increase your engagement.
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