15+ Online Course You’d Never want To Hide
We live in wonderful times, my friends. Knowledge and learning can be accessed at the click of a few buttons, opening education and intellectual stimulation to anyone with a scientific mind. Whether you want to start from the basics of marketing or improve, there is something for everyone here. Below is a list of our favorite online marketing courses, many of which are free or nearly free. Let the learning begin!
PPC University is a collection of the best online advertising articles, tips, tutorials and guides. It's a one-stop shop for learning all the ins and outs of PPC with easy-to-follow tutorials for both beginners and advanced users. You will see five different sections:
• PPC 101: Learn all the basics of search advertising, including keywords, metrics, ranking, planning, and account management.
• PPC 102: Take it further by learning about billing strategies, negative keywords, ad copy, and budget management. • Advanced PPC: improve your performance with remarketing, audience targeting, lead optimization and more.
•Social Media 101: Understand how social media works and browse cheats for each platform. • Facebook Ads: Use our step-by-step guide to set up your first ad and learn how to optimize text and creative, which ad to use, how to convert and more.
Our most popular PPC university guide
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Want to learn all about shopping local? Put on your white coat and sunglasses and enter the LocaliQ Marketing Lab, a simple digital marketing course for business owners and startups. Courses include:
• Local Marketing 101
• Local CPC
• Local SEO
• Advertising in local media
Where better to learn more about online marketing than the big G itself? Google Digital Garage offers many digital marketing courses on PPC, SEO, Privacy, Services and more. If you are not sure which course to choose, we recommend starting with the Basics course. Quick start on social networks
Constant Contact's Social Media Quickstarter is a collection of online marketing guides to help you learn social media quickly. With a quick and easy-to-read guide, new social media users can explore this wealth of knowledge at their leisure. Internet Marketing Course for Smart People by CopyBlogger
The CopyBlogger Internet Marketing Course for Smart People is a 20-part course that teaches you content marketing, copywriting, SEO, keyword research and more! The best part is that it will be emailed to you, so you don't have to type in a lot of tutorial information being sent right away.
Coursera Digital Marketing Course
As one of the most popular online education sites, Coursera has a lot to offer, including free online marketing courses. Check them out. Even if you don't see anything you like, check back from time to time - new classes are added all the time. Here are some example lessons:
Google Digital Marketing and E-Commerce
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| Digital Marketing and E-Commerce Courses |
Learn the skills needed to land entry-level jobs in digital marketing and e-commerce, such as research, search marketing, and email. • Social Media Metamarketing: Learn how to set up and manage social media accounts, create engaging social media campaigns, and measure your performance.
Content Marketing Strategy
UC Davis and Copyblogger bring you this course to help you develop, plan and implement a content marketing strategy to build your own brand.
HubSpot Inbound Marketing Training
HubSpot's Inbound Marketing Training and Certification Program is one of HubSpot's many free marketing courses and reading materials to help you learn inbound marketing. Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action and more! Complete the test to prove your worth.
SEO Crash Course on WordStream
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| SEO Crash Course |
• Difference between pages, pages, and SEO techniques
• Overview of the 11 most important site optimizations
• Checklist for the above upgrades
• Best blog post template for SEO
Alison's Digital Marketing Course
Alison offers many free online business courses and free virtual degrees for learning addictions. Browse and search by course topic, duration, education level and more. Some famous ones:
Digital Marketing and Lead Generation Basics
Learn how to build your SEO presence with a focus on WordPress.
Introduction to Online Marketing Strategy: An introduction to the different ways to promote your business through search, advertising, email and more.
edX digital marketing education
edX is another popular website for free online courses. Your classes are online, without the mysterious school lunch. Some recently saved classes that may be of interest to marketers include:
Basics of digital marketing.
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| Basics of digital marketing Courses |
Sessions focus on various aspects of marketing, including mobile, omnichannel, marketing mix optimization and strategic planning. Digital Marketing Analysis. Discover the power of data and learn about SEO, PPC, web analytics, web testing, machine learning, and more. Google's Simplilearn social media platform
Simplilearn's Google Ads course is a five-hour YouTube tutorial where you learn what Google Ads is, how Display Network vs. Search and how to use Google Analytics and Google Tag Manager.
For more similar courses, check out our collection of the best free Google Ads training courses. Facebook Blueprint Social Media Education
Well, now it's called Meta Blueprint, a free online course that will help you launch a marketing plan on Facebook, Messenger, Instagram and WhatsApp. You can learn more about organic and paid social media methods and lessons that mix with music depending on what you're trying to achieve. For example:
• Prepare to take your business online: decide who you want to reach, understand the customer journey, and set your marketing goals.
• Create your presence: connect with customers online, get to know Instagram and connect with customers on WhatsApp.
• Attract an audience: Organize what you want to post on Instagram and learn how to make your posts stand out.
• Sell your products online: learn how to use Facebook and Instagram stores
• Run an ad from your site: Publishers and ad creators can learn how to create an ad.
• Improve your advertising and ad management: Learn how to advertise on Facebook.
For more tutorials like this, head over to our collection of the best free social media tutorials. Facebook WordStream Advertising Tutorial
How to Advertise on Facebook in 10 Steps: A Visual Guide is our complete guide to creating your first Facebook ad with conversion goals. It's a written guide with screenshots, side notes and tips to help you succeed. The guide also includes a 25-minute video tutorial where we create a Facebook ad from start to finish. In this course, you'll understand how to set up your Facebook advertising account, what the goals of each campaign are, and how to navigate all the settings, bells and whistles. • For more resources, check out our collection of the best free
Facebook advertising tutorials.
For more tips, download our free guide:
7 Tips for Facebook Ads Udemy Digital Marketing Course
Udemy has a huge selection (over 10,000) of online courses on everything from parenting and cooking to DIY and of course marketing!
Our online marketing course below is 100% free, but Udemy also has other paid offerings if you feel like shelling out the dough for advanced and in-depth courses.
Advanced SEO:
Techniques and Techniques. Created by the Moz team, this 7 video tutorial provides SEO skills for both beginners and experts. 5 stars.
Free trade plan: a government initiative. Although it seems a little crazy, 4.5 stars and over 25,000 students enrolled show that there is enough solid information in this course to make it worthwhile.
Get more customers with search marketing. This free 5-star course will guide you through setting up your first Google Adwords campaign.
Content marketing for B2B companies.
This a solid and recommended guide for those who want to learn more about content marketing for B2B lead generation.
Online social media platforms.
Want to learn more about social media marketing? Check out Sixty Three School on Udemy. They offer free social media marketing courses for Facebook, LinkedIn, YouTube, Instagram, Twitter and Google+ (perfect if you're in a creative industry like arts marketing!).
Google WordStream Marketing Tutorial
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| Google WordStream Marketing Courses |
How to Run Google Ads is our complete step-by-step guide to creating search campaigns with Google Ads in a structured format. You'll get a detailed list of everything you need (including a passion for success), step-by-step instructions, and plenty of puns. And we have a great fun video to go with it. You can also check out these quick Google Ads courses:
How to use Google Ads: Quick Course: Get an overview of every Google Ads channel, including Search, Display, Marketing and YouTube.
How do Google ads work? Understand Google Ads support so you know exactly how to improve your rankings, reduce costs and achieve better rankings.
Fun to learn more (free).
Maybe the free online marketing course we mentioned above isn't for you. Is it dry and direct? How long? Well, there are many other ways to stay on top of the latest and greatest marketing strategies.
Podcasts are great because they are user-friendly and multi-functional. You can listen to podcasts on your bike ride to work, at lunch or, if you're discreet enough, at a staff meeting (although we wouldn't recommend trying that).
These podcasts are among our fan favorites. Listen to them!
Coffee purchases. Weekly discussion on the latest trends in marketing with John Wall and Christopher Penn.
I like marketing. Hosted by Dean Jackson and Joe Polish, this podcast covers all aspects of marketing, from lead generation to emails.
Sales of adhesive tapes. Hosted by John Jantsch, this podcast provides listeners with expert interviews on various marketing strategies and tactics.
Businessman on fire. Guest entrepreneurs share their wisdom and experiences with host John Lee Dumas. Qualified as "Best of iTunes" in 2013.
The Freakonomics Podcast
Another podcast, but Freakonomics is specifically – you guessed it – economics. No, no, I promise you it won't be boring. It talks about hidden economic situations that you will encounter in everyday situations.
Okay, that doesn't sound very exciting, but I swear you'll love it. Although these events don't always drive sales, businesses can learn a lot from popular podcasts.
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